A lively discussion has erupted on Reddit after it was revealed that a restaurant is imposing a 10% “peak season surcharge” on its menu items. Does this align with our hot girl summer principles? Let’s dive into the conversation.

On Friday, Redditor @Mad_Bison shared a photo in the r/Australia subreddit showcasing the menu from Pavilion Geelong, a high-end restaurant with a view of Eastern Beach.

In terms of atmosphere, the place is akin to the Coogie Pav in Sydney, though being in Victoria, the weather isn’t as great.

“IMO No need for a peak season surcharge,” the post starts.

“Set your prices year-round and absorb this nonsense. At least when it came to tipping, the default option was “Yeah. Nah”.”

Commenters didn’t hold back in sharing their opinions either.

“I wouldn’t eat here,” stated one comment with over 400 upvotes.

“Why would peak season cost them more though? Surely peak season means it’s busier and the business is making more money. Unless all ingredients or electricity or rent suddenly become more expensive during that month, why would they need a surcharge??” added another.

Another commenter noted the venue’s “$24 for avocado toast…”, while someone else responded it was “Actually $24.50, and with the 10% surcharge, it’s a low $26.95. I wonder if the wheat was hand-sown, small-batch, stone-ground yada yada yada”.

Perhaps we’ve been out of the loop, but this is the first we’ve heard of “peak season pricing”.

Image credit: @Mad_Bison via Reddit.

Public holiday surcharge? Sure!

Why wouldn’t we want to help hospo workers earn a bit more? Fair’s fair.

While seasonal pricing is common with hotels, peak season pricing for restaurants feels unfamiliar.

One Redditor suggested a strategy the restaurant could use to avoid future awkward situations…

In any event, the lack of explanation for the seasonal price hike leaves us with more questions than answers.

The venue’s online menu doesn’t show the surcharge, which seems to differ from the physical menu that appeared on Reddit.

Instead, a 10% weekend surcharge is mentioned in the online version.

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Moreover, it’s not the best timing to be facing accusations of price gouging.

Recently, it was announced that Coles and Woolworths would be undergoing a Senate inquiry regarding their grocery prices after achieving record profits.

Just weeks later, Coles was found to have significantly reduced prices on many products ahead of the Senate inquiry. Coincidental timing?

From now on, I’ll be preparing my avo toast at home with $1.40 avocados from the market. Yee haw.